Project overview
UK Salary Calculator Mobile App
Redesigning the UK Salary Calculator mobile app to provide UK residents with an effortless way to calculate their take-home salary, resulting in increased user retention and daily active users.
Business impact
25% Increase in User Retention: More users continued to use the app over time.
15% Increase in Daily Active Users: A higher number of users engaged with the app daily.
Enhanced User Satisfaction: Reflected in improved app store ratings—4.7 on the Play Store and 5.0 on the App Store in 2023.
Researching competitors
Mapping screens
Understanding lows
New, lively colour scheme
Clean, data focused UI, simple UX
Researching competitors