Co-Living Companion App

Enhancing user experience and engagement for The Collective's co-living community through a comprehensive UX audit and strategic improvements.

Measurable business impact

20% Increase in User Satisfaction: Post-update surveys indicated higher satisfaction levels.
30% Increase in Engagement: More users participated in community events and utilized app features.
Higher Participation in Internal Events: Enhanced communal living experiences through increased event involvement.

The business challenge

The Collective aimed to improve their Co-Living Companion App to better serve residents. They sought to identify areas for enhancement, validate new app concepts through user research, and develop a user-centric product roadmap.

❌ User Experience Gaps: Residents faced challenges navigating the app, leading to decreased engagement.
❌ Unvalidated New Features: Potential new features lacked user feedback and validation.
❌ Unclear Product Roadmap: The development path needed alignment with actual user needs and preferences.

The objective was to conduct a thorough UX audit, gather authentic user feedback, and align the product roadmap with user expectations.

Design Thinking-inspired approach

Existing app designs

Information Architecture of the existing app

Synthesis of user testing sessions and user interviews

Synthesis of user testing sessions and user interviews

A fragment of the learnings that were presented to stakeholders

reflections

This project underscored the importance of a structured UX approach in enhancing digital products. By aligning the app's features with residents' needs through comprehensive research and testing, we significantly improved user satisfaction and engagement. The experience reinforced the value of user-centric design in creating impactful digital solutions.